Market playbook
Revenue rises. You see it first in the market.
A curated set of real examples where movements in market interest preceded revenue, sales and Market share. Learn what to watch, how to measure, and how to brief finance with evidence.
78%
Sheraton correlation to revenue
85%
CPG correlation to market share
73%
Wine and Spirits correlation to revenue
Examples
Know What People Are Interested In. Not What They Say
Surveys capture what people say. MyTelescope is an AI platform that measures market interest from aggregated, privacy-safe behavioral signals. With validated correlations to revenue (e.g., Marriott r=0.80), you can forecast demand, plan spend, and defend budgets with evidence.
FAQ — Hotel Market Interest Index (Monthly)
Hotel leaders already have STR for scorekeeping after the month closes. What’s missing is a leading, external signal you can act on sooner. We show how monthly branded search actual volumes correlate strongly with STR RevPAR Index (r(14)=0.78), and how to use that insight for allocation, timing, forecasting, and risk oversight.
Sheraton: 78% correlation between MyTelescope brand search Index and revenue
Monthly branded search tracks hotel performance (STR RGI) with a strong correlation (r=0.78). A market-first signal for allocation and forecasting.