Market playbook
Revenue rises. You see it first in the market.
A curated set of real examples where movements in market interest preceded revenue, sales and Market share. Learn what to watch, how to measure, and how to brief finance with evidence.
78%
Sheraton correlation to revenue
85%
CPG correlation to market share
73%
Wine and Spirits correlation to revenue
Examples
Hotels— Market Interest Moves First: Branded Search vs STR RGI (r=0.78)
Monthly branded search tracks hotel performance (STR RGI) with a strong correlation (r=0.78). A market-first signal for allocation and forecasting.