The Origin Story:

Why We Built This

Our founders saw something others missed. They challenged the notion that brand building is merely a cost rather than a financial asset. While a few Fortune 500s had cracked the code—using brand strength as a leading indicator of revenue—this advantage was locked away in expensive consultancies and proprietary models.

The mission became clear: Democratize this superpower. Make it accessible to businesses of all sizes, regardless of budget.

The real challenge wasn't getting the data—it was making sense of it. So we built the MyTelescope Index and platform, turning raw search signals into strategic foresight.

/The Founding Team