1) Know your category
To go to market effectively, you need to understand what’s driving the market, what’s driving the category, and the underlying demand drivers within it.
For example, in the legal tech industry —
- Is there growing underlying demand to use AI in legal work at all?
- Which functions are legal teams most interested in automating — contract review, drafting, or research?
- Are we seeing more searches focused on speed and efficiency, or on accuracy and risk reduction?
Use this Prompt to get answers:
2) Know your competitors
For example, in the legal tech industry —
- Is attention concentrating around a few breakout players like Harvey or Casetext?
- Is interest still spread across many tools?
- Which brands are gaining share of search and conversation over time — and who’s losing it?
- Are people interested in performance and reliability, or about trust, data security, and adoption stories?
Use this Prompt to get answers:
3) Execute and monitor the outcome
- Once your Smart Dashboard is live, use the Event Marker to check if your marketing activations are actually driving a search lift for your brand. Then, compare that lift to your competitors.
- Next, download the data and run a quick correlation with your website traffic.
- If traffic only rises for your brand name, you’re driving awareness but not expanding demand.
- If you see growth in category or problem keywords, you’re creating new interest — not just preaching to the converted.
- Then, take your four-year trend data and compare it to revenue.
- If the lines move together, your brand is turning demand into results.
- If not, look closer: are people searching with intent, or just showing curiosity?
- In short — see if your marketing is creating demand, capturing demand, or just echoing it.
Set up your Brand and Marketing Analytics
Recomended packages
Start free with the AI Research Agent.
Upgrade for Smart Dashboards and Topic Tracking — where each topic represents a brand, product, or trend built from up to 1,000 keywords.
Enjoy a 30-day free trial of total access to experience the full platform.
Pro
$99 per month
Best for: Small teams tracking a few brands or products.
- Up to 10 topics (brand, product, category, or theme)
- Smart Dashboards with shareable insights
- AI Research Agent included
- Automated tracking
- Downloadable data (CSV/XLS)
- Live chat support
Growth
$445 per month
Best for: Teams that need to integrate MyTelescope data into their own tools.
- Up to 50 topics (brand, product, category, or theme)
- Everything in Starter, plus
- API access for data integration
(Talk to MytTelescope for team promo code)
Large & Enterprise
Talk to the MyTelescope team
Best for: Organizations managing multiple brands or markets at scale.
- 200+ topics (brand, product, category, or theme)
- Everything in Growth, plus
- Branded dashboards & reports
- Dedicated Customer Success Manager

