Meet MyTelescope —
the AI-first agent built to help you truly understand your market.
“Consumers never lie to a search bar. So it's the single greatest wealth of insight around consumer intent”
Jacquelyn Baker, CEO, Omnicom Commerce
Know What People Do — Not Just What They Say
Meet MyTelescope — the AI-first agent built to help you truly understand your market.
As our hero David Ogilvy said, "People don’t say what they think, and they don’t do what they say." Surveys often fall short. People give polite answers or what they think sounds right. But if you want to know the truth, watch what they actually do.
As the book Everybody Lies reminds us, people tell the truth to their search bars — their digital confession booths. That’s where real intent lives.
MyTelescope taps into those real behavioral signals — what people search, compare, and explore — to show you:
Where demand is heading
Which brands are gaining traction
What shifts are happening in culture and consumption
You don’t need surveys to understand your audience. You need signal.
And MyTelescope gives you exactly that.
Why it matters:
Most teams rely on internal dashboards or slow, backward-looking reports. That only tells part of the story.
To truly understand a market, you need to see what’s happening outside your walls.
MyTelescope gives you that external view — based on how people are actually behaving. By turning live search patterns into meaningful insights, it helps you:
Understand how people think, choose, and compare brands
Stay connected to cultural and category shifts as they happen
Make smart, confident decisions without waiting on traditional research
This isn’t about tracking data. It’s about understanding the people behind it
“MyTelescope brings several key benefits to our work. The ability to easily track and evaluate campaigns and activities that are challenging to measure using other methods.”
Anders Eriksson, Head of B2B insights TV-4
How to Answer the question What’s the trend?
It’s time to analyze and track trends on your terms
MyTelescope is designed for curious minds who want to understand and track what drives markets and people's interests.
Enter the topic or brand of interest
Explore search results and pick the keywords relevant to the topic to create your answer
Visualize, analyze, and track in a shareable dashboard
What’s the trend for:
E.g: Brand performance of Nike Air Jordan’s latest campaign vs Adidas Originals
Select search terms Air Jordan 1 Compare with Adidas Originals and search terms such as Superstar Adidas originals, and visualize the Share of Search trend.
E.g: The company you are meeting tomorrow's public perception and performance
Visualize the trend for insights into public perception and performance.
E.g: The opportunity for Sustainable Energy
Select the relevant keywords such as sustainable energy systems, and visualize the trend.
*Share of Search has an average 83% correlation to sales & market share
Use MyTelescope to justify marketing :
MyTelescope has some powerful advantages over traditional brand
Gain access to historical data, even for your competitors.
Flexibility to change and redefine categories, competitors, regions, or other metrics at any point, or make multiple comparisons.
Ability to drill down into tiny categories and even study the share on a product level.
Proven correlation between Share of Search and market share in over 20 industries and 40 categories.
Real-time, always-on tracking with access to up-to-date data.
Use MyTelescope to understand and track how brand investments drive brand and product interest*
Rodrigo Pozo Graviz, CEO, and Co-founder