The Use Cases That Build Unicorns

🎯 Brand Performance Tracking: Finally, Prove Marketing Works

The Challenge: CEOs and CFOs think brand building is fluffy. They want ROI, not impressions.

The Solution: Share of Search directly links brand investments to future market share. Track your brand vs. competitors in real-time. See which campaigns actually move the needle.

MAP Active Results:

  • Doubled campaign impact understanding

  • Created budget optimization models based on search funnels

  • Caught a product supply issue that would've been blamed on marketing

  • Aligned CFO and CMO on what actually drives growth

"With MyTelescope, we see that the volume of searches correlates with sales volume. Theoretically, doubling searches from 2,000 to 4,000 would double sales." - Head of Strategic Planning, MAP Active

🔍 Competitive Intelligence: Know Their Next Move Before They Do

What You'll Track:

  • Competitor product launches (spot the search spikes)

  • Market positioning changes

  • Campaign effectiveness

  • Geographic expansion signals

  • Partnership announcements (cross-brand search patterns)

Key Features:

  • Monitor up to 14 competitors simultaneously

  • 2 years of historical data for pattern recognition

  • Automated alerts for significant changes

  • Monthly competitive dynamics reports

📈 Trend & Risk Monitoring: Spot the Next Big Thing (Or Threat)

Quick Trend Identification: Our AI analyzes search patterns across multiple platforms to surface emerging trends before they hit mainstream.

Risk Detection: Sudden drops in category searches? Negative sentiment patterns? New competitor entering your space? You'll know first.

Real Examples We've Caught:

  • Nike's demand decline signals in late 2021 (2 years before their sales drop)

  • Electric vehicle interest surge in Kenya despite infrastructure challenges

  • Mondelez's 14% growth driven by "Oreo Custom" searches

📝 Content Strategy: Create What People Actually Want

Stop Guessing, Start Knowing:

  • Track trending topics in your category

  • Identify content gaps competitors miss

  • Measure content impact on brand searches

  • Find the questions your audience is really asking

Features:

  • Track 15 topics simultaneously

  • Automatic trend updates

  • Whitespace identification

  • Content performance measurement

"Data-driven content strategies that actually work. It's about making data work for your content and strategy." - MyTelescope Content Platform

🏥 Healthcare Marketing: Navigate Compliance While Driving Growth

The Healthcare Dilemma: Strict regulations meet the need for growth.

The MyTelescope Solution:

  • HIPAA and GDPR compliant tracking

  • Measure brand health without patient data

  • Track condition-related searches ethically

  • Prove marketing ROI to conservative boards

Elexir Pharma Success:

"We use MyTelescope as a KPI to measure how our investments increase interest in Elexir Pharma and future sales. We also analyze demand trends for vitamins and supplements to evaluate which products to create." - Hanna Myrlin, Head of Marketing

✈️ Destination Marketing: Predict Travel Trends Before They Take Off

74% Correlation between hotel brand searches and occupancy rates.

Visit Sweden's Approach:

  • Track destination interest by source market

  • Measure campaign ROI with search data

  • Compare destinations for strategic planning

  • Optimize investment across regions

Track Everything:

  • Cities and attractions

  • Airports and transportation

  • Hotels and accommodations

  • Seasonal patterns

  • Event impact