How Match Tonic Water uses data to stay ahead of market demand

Hello Mats A. Olsson!
Tell us a bit about your background, pls.
- I’m Co-Founder and COO of CURIUS, the company behind MATCH Tonic Water. I sit close to distribution, growth and market expansion, and spend a lot of time trying to understand where real demand exists before we invest time, people and money into new markets.

What kind of challenges did you have before using MyTelescope?
- One of the biggest challenges was getting anything close to real-time, usable data. It’s hard to get reliable numbers directly from customers, and most traditional data sources are slow and backward-looking. That makes it difficult to cut through the buzz and understand what’s actually happening now. It also limits what you can credibly share with potential partners when you’re still early in a market.

How do you use the platform?
- We use MyTelescope to follow categories, competitors and demand signals in our key markets. It helps us sense momentum early and compare markets in a more structured way, instead of relying purely on gut feel or distributor feedback.

What insights did you get?
- The biggest value has been seeing how interest develops over time and differs between markets. In some cases it confirmed what we believed, in others it challenged our assumptions and highlighted markets we hadn’t prioritised enough. That kind of clarity is very useful when resources are limited.

What decisions did it help you to make?
- It’s helped us focus. We’ve been able to prioritise markets and conversations with more confidence, and move faster where signals are strong, rather than spreading ourselves too thin everywhere.