Consumer insights

When packaging a new product, planning promotions, or building a communication strategy, you need to start from real demand signals — not opinions.

With MyTelescope, you can see what people are actually searching and talking about right now. Using the Five Whys, you move from surface behavior (“What they searched”) to the underlying motivation (“Why they care”).

That’s how you uncover true consumer insights — validated by behavior, not just surveys — and turn them into communication ideas that connect.

1. From Demand to Ideas

• See demand: Track what people are really interested in

• Ask Why: Drill down into the drivers behind those spikes.

• Translate: Turn those insights into creative briefs and campaign hooks.

2. Faster, Safer Creative Planning
Instead of guessing, you get evidence-backed consumer truths to guide packaging, promotion, and storytelling — reducing the risk of wasted spend.

3. Example Flow for a Planner

• Signal: “Search interest in low-sugar energy drinks is accelerating.”

• Why 1: People want healthier options.

• Why 2: They’re cutting sugar but still want energy.

• Why 3: They see sugar as a hidden cost.

• Why 4: They want energy that fits wellness routines.

• Why 5: It makes them feel in control of their health.

  
  → Core Insight: “Energy without compromise” → a campaign platform grounded in real demand.

How To build the insight: