Share of Search:
The $100B Metric Hidden in Plain Sight
Your Superhuman Researcher That Predicts Market Share with 83% Accuracy
While your competitors chase vanity metrics, you'll be predicting market movements weeks before they happen. Welcome to the future of market intelligence—where every search is a signal and every trend is an opportunity.
The Galileo Moment: When Search Data Became Market Truth
We don't remember Galileo because he invented the telescope. We remember him because he used raw data to give us a new perspective on reality.
Today's reality: Consumers never lie to a search bar.
That's why Jacquelyn Baker, CEO of Omnicom Commerce, calls search data "the single greatest wealth of insight around consumer intent." And why leading brands are quietly using Share of Search to dominate their markets.
What Is Share of Search?
The Metric That Changes Everything
Share of Search (SoS) is devastatingly simple:
Your brand searches ÷ Total category searches = Your future market share
But here's where it gets interesting. While traditional metrics tell you what happened last quarter, Share of Search tells you what's happening right now—and what's about to happen next.
The Science Is Undeniable
Across 20+ industries and 40+ categories, Share of Search correlates with market share at an average of 83%.
Some categories hit mind-blowing accuracy:
Restaurant chains: 96% correlation
Non-luxury automotive: 92% correlation
Luxury automotive: 90% correlation
CPG brands: 85% correlation
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The Origin Story:
Why We Built This
Our founders saw something others missed. They challenged the notion that brand building is merely a cost rather than a financial asset. While a few Fortune 500s had cracked the code—using brand strength as a leading indicator of revenue—this advantage was locked away in expensive consultancies and proprietary models.
The mission became clear: Democratize this superpower. Make it accessible to businesses of all sizes, regardless of budget.
The real challenge wasn't getting the data—it was making sense of it. So we built the MyTelescope Index and platform, turning raw search signals into strategic foresight.
How MyTelescope Works:
Your 3-Step Path to Market Dominance
1. Tell It What to Follow
Drop in a brand, topic, or wild idea. Our AI instantly maps the competitive landscape and identifies the keywords that actually matter.
2. Watch the Market Reveal Itself
Real-time dashboards show you:
Your Share of Search trend
Competitor movements
Rising topics and declining interests
Seasonal patterns and anomalies
3. Chat with Your Data
This is where it gets fun. Ask questions like:
"What drove that spike in competitor searches?"
"Which regions show the most promise?"
"What content should we create next?"