Know how to drive growth in the age of AI

Brand and Marketing analytics

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3 steps to set up your Brand Marketing Analytics

1) First Know your category

To go to market effectively, you need to understand what’s driving the market, what’s driving the category, and the underlying demand drivers within it.

For example, in the legal tech industry —

  • Is there growing underlying demand to use AI in legal work at all?

  • Which functions are legal teams most interested in automating — contract review, drafting, or research?

  • Are we seeing more searches focused on speed and efficiency, or on accuracy and risk reduction?

Use this Prompt to get answers:

Analyze the current and emerging trends in AI-powered legal technology in the United States.
Identify the top 5 brands, products, or solutions gaining the most search interest.
Compare their share of search and highlight which features or benefits (such as speed, accuracy, or risk reduction) are driving demand.
Please include recent news context, search volume trends, and suggest related topics I should monitor."

2) Know your competitors

For example:

  • Is attention concentrating around a few breakout players like Harvey or Casetext,

  • Is interest still spread across many tools?
    Which brands are gaining share of search and conversation over time — and who’s losing it?

  • Are people interested in performance and reliability, or about trust, data security, and adoption stories?

Use this Prompt to get answers:

"Analyze the US market for AI legal technology.
Is search interest concentrating around breakout brands like Harvey or Casetext, or is it still spread across many tools?
Which brands are gaining or losing share of search over time?
Are people more interested in performance and reliability, or in trust, data security, and adoption stories?
Include recent news context and suggest related topics to monitor."

3) Execute and monitor the outcome

Once your Smart Dashboard is live, use the Event Marker to check if your marketing activations are actually driving a search lift for your brand. Then, compare that lift to your competitors.

Next, download the data and run a quick correlation with your website traffic.

  • If traffic only rises for your brand name, you’re driving awareness but not expanding demand.

  • If you see growth in category or problem keywords, you’re creating new interest — not just preaching to the converted.

Then, take your four-year trend data and compare it to revenue.

  • If the lines move together, your brand is turning demand into results.

  • If not, look closer: are people searching with intent, or just showing curiosity?

In short — see if your marketing is creating demand, capturing demand, or just echoing it.