Mondelez International experienced a 14% increase in global search interest from 2020 to 2024, driven by innovative products like personalized "Oreo Cookies Custom" and "gluten-free Chips Ahoy." This growth, highlighted by independent analysis using the MyTelescope Index, shows a strong link between consumer trends and Mondelez’s revenue, emphasizing the need for early trend detection to sustain market leadership.

Nike’s recent sales decline raises the question: could they have foreseen it earlier? By late 2021, signs of trouble were emerging. This highlights the critical importance of using early data indicators to predict demand trends and adjust strategies before it's too late in today’s competitive market.