MyTelescope Market outlook
Swedish Shopping Habits: A Smart Shift Amidst Economic Slowdown
Durable Goods Index
Estimating Market Share Through the Signals That Come First
Global Tire Market Trends: Insights from MyTelescope
Demonstrating MyTelescope's Revenue Forecasting Accuracy
Market Outlook: Kenyan Automotive Market
Kenyan Automotive Market: EVs and Second-Hand Cars Gain Traction Amid Infrastructure Challenges
From mid-2022 to late 2024, Kenya’s automotive market shows rising interest in electric and second-hand cars. Despite challenges in infrastructure and financing, these trends signal shifting consumer priorities toward sustainability and affordability
How Marketing KPIs are Revolutionizing Brand and Top-Funnel Investments
Marketing KPIs like Share of Search (SoS) are transforming top-funnel strategies by linking brand-building directly to business outcomes. With real-time insights into consumer interest, marketers can now optimize brand visibility and demand, making each investment measurable and impactful. SoS empowers leaders to drive smarter, faster decisions, turning brand strategy into a true growth engine.
